Branding

Using the Magic of Scale in Your Design

Have you ever stared at a design you created and thought, “It’s okay, but it needs … something.” Countless times I’ve spent hours on a design, only to discover it just somehow seemed … well, flat. When it comes to designing content, whether it’s digital or

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3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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What Business Are You In?

What Business Are You In?

By: Guest Blogger, Mark Thomas, Managing Director & Executive Producer, CULTIVATE MEDIA* If you meet with the CEO of any successful organization, you’ll no doubt find the best salesman in the whole company. They have to be. If they can’t believe in what they’re doing, then

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Evaluate Your Internal Brand

One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People are a reflection of

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Billboards 101

I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their message. Beautiful artwork, muted colors, fancy fonts…some of them even look like they were taken directly from the page of a

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Choosing the Right Agency for Public Relations

Public Relations is an important consideration for every non-profit organization. Using an agency for PR can provide additional insights and opportunities to raise awareness, increase engagement, and establish your brand in the hearts and minds of your people. Boutique and specialty agencies have seen their share

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