What is a brand?
A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website…
A brand is the
One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization.
However, just because your brand is
To everything there is a season, A time for every purpose under heaven…
We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life.
We just completed the Christmas holiday season
You’ve probably heard this one before, but if you haven’t, say it with me: Content is king. I know, it’s a bit hackneyed, but it hasn’t lost its importance, particularly when it comes to how you lead with your visual content.
In prior blogs, we’ve covered
One of the overlooked items when it comes to branding is people.
The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people.
People are a reflection of
I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their message. Beautiful artwork, muted colors, fancy fonts…some of them even look like they were taken directly from the page of a
Public Relations is an important consideration for every non-profit organization. Using an agency for PR can provide additional insights and opportunities to raise awareness, increase engagement, and establish your brand in the hearts and minds of your people.
Boutique and specialty agencies have seen their share
Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s
You’ll never get a second chance to make a first impression. – Will Rogers
First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they
We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take