Branding

Evaluate Your Internal Brand

One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People are a reflection of

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Billboards 101

I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their message. Beautiful artwork, muted colors, fancy fonts…some of them even look like they were taken directly from the page of a

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Choosing the Right Agency for Public Relations

Public Relations is an important consideration for every non-profit organization. Using an agency for PR can provide additional insights and opportunities to raise awareness, increase engagement, and establish your brand in the hearts and minds of your people. Boutique and specialty agencies have seen their share

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Embrace Your Uniqueness

Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s

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4 Deadly Branding Mistakes

You’ll never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they

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Find Your Own Yard Sign

We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take

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Is Print Dead? No, Just Rebranded

Do a Google search for “is print dead” and you’ll be met with thousands of industry minds opining on why or why not. The obvious answer to the question is “no," but it’s a bit more complex than that. Let’s start with the word “print.” It

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Good Design Makes Your Business Shine

Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine How much value does your business put on good design? It’s a question that seems simple enough, but have you really given it thought? Have you

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