Consulting

The Difference Between a Giver and a Donor

After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of donations to help those in crisis. The number of gifts was of an unprecedented magnitude, forcing the organization to scramble to

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Direct Mail Is Alive and Well…

In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct mail programs. Digital communication can be faster and less expensive. Plus, literally everyone is online these days… However, the outcomes are not as predictable as

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Bringing Your Ideas To Life!

We all have our own ideas when it comes to creating a visual representation of who we are.  I am often asked to take pictures of people because they know that I tend to capture the kind of image they are hoping to post.  Especially

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From Parking Lot to Parking Lot

How to Cause Your Church to Grow Recently a pastor of a church of about 250 attendees gingerly shared with me that he desired to see his church grow significantly. He was thankful for his small church and loved the people that God had entrusted into

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The Most Powerful Group In The United States

Infinity Concepts specializes in reaching the Christian community. We work with ministries, non-profits and for-profit corporations who want to share their mission, products or services with this powerful group of Believers. Perhaps you never thought about the Christian community as being particularly powerful. Here are

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You Pick Two

As a creative agency we continuously have dozens of projects in process for our clients. Each client is unique with its own defined style and verbiage. Consequently, each piece of creative — whether it is a brochure, a website, a TV commercial, a podcast, or

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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Evaluate Your Internal Brand

One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People are a reflection of

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You Need WHAT?

I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said,

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Maximize Your Year-End Fundraising Revenue

The holiday season seems to arrive earlier each year! The reason for this is November and December are the two biggest months of the year in sales for businesses and are crucial for the bottom line. How is your organization preparing to maximize its year-end fundraising

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