Creative

Using the Magic of Scale in Your Design

Have you ever stared at a design you created and thought, “It’s okay, but it needs … something.” Countless times I’ve spent hours on a design, only to discover it just somehow seemed … well, flat. When it comes to designing content, whether it’s digital or

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5 Ways to Revitalize Your Creativity

Creativity is more than equipment. It is more than typing or clicking. It is more than the latest and greatest fonts and color palate. Creativity encompasses more than all of that. It is a mindset… a way of life, if you will, that includes both

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You Pick Two

As a creative agency we continuously have dozens of projects in process for our clients. Each client is unique with its own defined style and verbiage. Consequently, each piece of creative — whether it is a brochure, a website, a TV commercial, a podcast, or

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3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is

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8 Tips For More Effective Email Appeals

Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities that do you not have with a written ask. Unfortunately, the power of the email appeal is rarely realized because they are written with

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Old Blogs, New Tricks

For the past several months, I’ve been looking for a dog. I haven’t had a dog in nearly 20 years, so it’s been a challenging and lengthy process, to say the least. A dear friend of mine has a terrier I absolutely adore. I love his

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4 Tips for Powerful Content Design

With so many brands vying for attention, it becomes increasingly difficult to capture and maintain the attention of consumers whose needs vary widely. Whether you are creating a landing page, writing blog posts, or making video ads, your content marketing design and appearance can either attract

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Billboards 101

I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their message. Beautiful artwork, muted colors, fancy fonts…some of them even look like they were taken directly from the page of a

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Night Shift at the Idea Factory

Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant man and a keen observer of human behavior. He had an astounding work ethic and knew how to inspire his

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