Digital Marketing

Digital Fundraising

One Word For Successful Digital Fundraising

Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective. Once the necessary structure and machinery is in place and a sound strategy is employed, the big thing needed for success is synergy. According to

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Supercharge Your Digital Fundraising By Being Timely

An effective fundraising strategy always requires ongoing and consistent communication to the donors. However, in our dynamic culture, unfolding news events capture the public interest and simultaneously potentially create funding opportunities. The question is, if a relevant news story broke tomorrow morning, would you be

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7 Tips to Boost Your Online Fundraising Results

The rise of online fundraising has opened up a lot of possibilities for nonprofits. It has become one of the most popular and effective ways for organizations to raise money! Here are some statistics and trends revealing why online fundraising is a “must-have” channel in a

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Out-of-Home is Making a Resurgence

Out-of-Home (OOH) Advertising, most often referring to billboards, is making a resurgence. Once more, those who predicted that traditional advertising methods would no longer be viable due to the latest media opportunities, are being proved wrong. And part of the reason is because OOH is

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Digital Micro-Donations 101

Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more ways to give today than ever before.  Breaking through the noise to reach new potential donors is no small task. Strategies

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Knowledge is Power…and Influence!

In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask yourself why you should add your voice to the already crowded marketplace with another thought… The answer is because YOUR INSIGHT IS

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7 Quick Tips To Improve Your Digital Acquisition Campaigns

Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More efficient digital acquisition campaigns benefit everyone, including those who are cultivating audiences for fundraising purposes, volunteer outreaches, or product promotions. If

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5 Reasons Image Ads Outperform Video Ads

There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow. Video ads are certainly effective, however they are not always more effective than image-based

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