Digital

America’s Changing Religious Landscape

The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many churches are experiencing growth, Christianity in America is in decline. With successive generations facing increasingly secular influences, our culture is slowly shifting away

READ MORE

How to Avoid the SPAM Folder

Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and stories that your supporters help make happen, and gives you an opportunity to say “THANK YOU!” There are multiple ways you can communicate with your

READ MORE

Six Reasons You Should Consider Podcast Advertising

What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.  Basically, it

READ MORE

15 Seconds — Or Less

There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the

READ MORE

Free Ways to Boost Facebook Post Engagement

Like it or not, social media is here to stay. And if your business, ministry, or organization is utilizing it to grow and engage your audience, chances are you have asked the question about whether it’s worth investing a portion of your marketing budget into

READ MORE