Digital

Which Is Better – Digital Donors Or Leads?

Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has to do with reaching out and trying to obtain a first gift from users in your target audience. The second involves

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How Leaders Should Utilize Social Media

There is no question that social media is an invaluable tool to every organization. If you are not communicating with your audience and regularly analyzing and updating your strategy, you are not connecting with your potential audience. Utilizing social media as the leader of an organization

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3 Tips For Fundraising On Facebook

It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising. Facebook provides an often-untapped opportunity to reach people who might be interested in your mission and vision. But reaching

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Digital Fundraising

One Word For Successful Digital Fundraising

Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective. Once the necessary structure and machinery is in place and a sound strategy is employed, the big thing needed for success is synergy. According to

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Supercharge Your Digital Fundraising By Being Timely

An effective fundraising strategy always requires ongoing and consistent communication to the donors. However, in our dynamic culture, unfolding news events capture the public interest and simultaneously potentially create funding opportunities. The question is, if a relevant news story broke tomorrow morning, would you be

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7 Tips to Boost Your Online Fundraising Results

The rise of online fundraising has opened up a lot of possibilities for nonprofits. It has become one of the most popular and effective ways for organizations to raise money! Here are some statistics and trends revealing why online fundraising is a “must-have” channel in a

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Digital Micro-Donations 101

Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more ways to give today than ever before.  Breaking through the noise to reach new potential donors is no small task. Strategies

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7 Quick Tips To Improve Your Digital Acquisition Campaigns

Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More efficient digital acquisition campaigns benefit everyone, including those who are cultivating audiences for fundraising purposes, volunteer outreaches, or product promotions. If

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What’s On Your iPhone?

Arguably the most important tool in my technology arsenal is my iPhone. Currently, I am using the iPhone 6+ — but I expect to upgrade soon. More importantly, however, are the apps that make my iPhone so valuable. I have many apps on my iPhone

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