Every brand, organization, church, and ministry has a tribe. Your tribe is not just the people who buy from you or donate to you. They are the people who rally around your mission, ideas, or leadership. If you want to reach your full potential, you
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many churches are experiencing growth, Christianity in America is in decline. With successive generations facing increasingly secular influences, our culture is slowly shifting away
Are you perplexed by file names like JPEG, PNG, or TIFF? Unsure about where and when to use them? While there may seem to be an overwhelming variety of image formats, each one has its place and function.
Tired of blurry, cloudy, or pixelated images? It
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and stories that your supporters help make happen, and gives you an opportunity to say “THANK YOU!”
There are multiple ways you can communicate with your
What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. Basically, it
When it comes to acquisition, be it donors or leads, the biggest challenge is that organizations get comfortable and begin to think less creatively over time. It is easy to talk about what your ministry does in a certain way, to see your work through
I remember as a teenager asking my parents to recount the story of how they met and fell in love. The story itself is quite the comedy of errors, but after I collected myself from spasmodic bouts of laughter, I prodded a bit further and
Addressable television advertising is the ability to show different ads to different households while they are watching the same program.
Ads are targeted to viewers based on data collected by the advertisers, whether it be based on demographic information, viewing selections, or other trackable behavior. As
There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the
Like it or not, social media is here to stay. And if your business, ministry, or organization is utilizing it to grow and engage your audience, chances are you have asked the question about whether it’s worth investing a portion of your marketing budget into