Digital

Free Ways to Boost Facebook Post Engagement

Like it or not, social media is here to stay. And if your business, ministry, or organization is utilizing it to grow and engage your audience, chances are you have asked the question about whether it’s worth investing a portion of your marketing budget into

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The Changing Face of Media

There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence

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Is Your Digital Acquisition Data Telling A Story?

Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the campaign was not effective and should be discontinued. The bottom line numbers were clear, but I wanted to know what wasn’t working.

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Social Media Post Design That Engages

You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the

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Advertising Is Becoming Increasingly Personal

As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and hyper-targeting. As we enter this “brave new world” of personalized advertising, we’re beginning to see some amazing—and potentially disturbing—things. Addressable advertising simply means delivering household-specific advertising based

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3 Tips To Improve Your Email Deliverability

The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications strategies are different than they were just a few years ago. There was a time when email was a guaranteed way to get a message into someone’s inbox.

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3 Top Social Media Trends to Consider in 2019

Trends. They’re ever-changing and imitating them doesn’t guarantee success. In reality, the only trend you need to follow consistently—especially in social media—is to adjust your approach to bring awareness to and increase engagement with your audience. Anything else needs to be carefully evaluated before you

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Which Is Better – Digital Donors Or Leads?

Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has to do with reaching out and trying to obtain a first gift from users in your target audience. The second involves

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How Leaders Should Utilize Social Media

There is no question that social media is an invaluable tool to every organization. If you are not communicating with your audience and regularly analyzing and updating your strategy, you are not connecting with your potential audience. Utilizing social media as the leader of an organization

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3 Tips For Fundraising On Facebook

It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising. Facebook provides an often-untapped opportunity to reach people who might be interested in your mission and vision. But reaching

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