I remember as a teenager asking my parents to recount the story of how they met and fell in love. The story itself is quite the comedy of errors, but after I collected myself from spasmodic bouts of laughter, I prodded a bit further and
Addressable television advertising is the ability to show different ads to different households while they are watching the same program.
Ads are targeted to viewers based on data collected by the advertisers, whether it be based on demographic information, viewing selections, or other trackable behavior. As
There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the
Like it or not, social media is here to stay. And if your business, ministry, or organization is utilizing it to grow and engage your audience, chances are you have asked the question about whether it’s worth investing a portion of your marketing budget into
There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence
Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the campaign was not effective and should be discontinued. The bottom line numbers were clear, but I wanted to know what wasn’t working.
You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the
As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and hyper-targeting. As we enter this “brave new world” of personalized advertising, we’re beginning to see some amazing—and potentially disturbing—things.
Addressable advertising simply means delivering household-specific advertising based
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications strategies are different than they were just a few years ago.
There was a time when email was a guaranteed way to get a message into someone’s inbox.
Trends. They’re ever-changing and imitating them doesn’t guarantee success. In reality, the only trend you need to follow consistently—especially in social media—is to adjust your approach to bring awareness to and increase engagement with your audience. Anything else needs to be carefully evaluated before you