Do a Google search for “is print dead” and you’ll be met with thousands of industry minds opining on why or why not. The obvious answer to the question is “no," but it’s a bit more complex than that.
Let’s start with the word “print.” It
Coffee. Java. Joe. Go Juice. Jet Fuel.
Whatever you call it, it’s something that can help get you going in the morning. In our work with clients, we often talk about how a brand is like a cup of coffee. However, today I want to consider