Email Marketing

Out-of-Home is Making a Resurgence

Out-of-Home (OOH) Advertising, most often referring to billboards, is making a resurgence. Once more, those who predicted that traditional advertising methods would no longer be viable due to the latest media opportunities, are being proved wrong. And part of the reason is because OOH is


Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any


How to Increase Email Open Rates

Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much of the focus. Why? Because a well written subject line can increase the open rate, and typical open rates


Leverage Your Landing Page

Is your landing page lacking? The landing page is often the most overlooked component in a conversion campaign. In many cases, marketers become easily consumed in attempting to craft the perfect ad copy, only to see less than exciting results. A compelling ad can get

email marketing campaign

Crafting the Perfect Email Marketing Campaign

While social media has been growing tremendously in recent years, email marketing has continued to be a consistent performer and should not be overlooked. With an average open rate of 13.9% - 29.4% and click through rate of 1.5% - 5.6% (according to MailChimp’s statistics),