Every good structure is built on a strong foundation. Jesus even taught this in the Bible in Matthew – Chapter 7 and Luke – Chapter 6.
When you build any structure, the most important part of the process is getting the foundation right. I once
After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of donations to help those in crisis. The number of gifts was of an unprecedented magnitude, forcing the organization to scramble to
In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct mail programs. Digital communication can be faster and less expensive. Plus, literally everyone is online these days… However, the outcomes are not as predictable as
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications strategies are different than they were just a few years ago.
There was a time when email was a guaranteed way to get a message into someone’s inbox.
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the
One inevitable truth about donors is that they eventually stop giving. You will have a certain percentage each year who fall into this category. There are a number of reasons why this happens, including death, change of location, change of focus, disappointment with the organization,
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has to do with reaching out and trying to obtain a first gift from users in your target audience. The second involves
Often, I receive requests from nonprofits and ministries asking for help to acquire new donors. They are desperately looking for the next new platform or marketing campaign that will unleash an abundant harvest of potential new donors at a low cost. A regular inflow of
It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising. Facebook provides an often-untapped opportunity to reach people who might be interested in your mission and vision. But reaching