The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications strategies are different than they were just a few years ago.
There was a time when email was a guaranteed way to get a message into someone’s inbox.
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the
One inevitable truth about donors is that they eventually stop giving. You will have a certain percentage each year who fall into this category. There are a number of reasons why this happens, including death, change of location, change of focus, disappointment with the organization,
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has to do with reaching out and trying to obtain a first gift from users in your target audience. The second involves
Often, I receive requests from nonprofits and ministries asking for help to acquire new donors. They are desperately looking for the next new platform or marketing campaign that will unleash an abundant harvest of potential new donors at a low cost. A regular inflow of
It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising. Facebook provides an often-untapped opportunity to reach people who might be interested in your mission and vision. But reaching
When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS that can objectively show you how well you’re doing.
Without these indicators, you are unable to identify areas where you are succeeding and areas that need
Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities that do you not have with a written ask. Unfortunately, the power of the email appeal is rarely realized because they are written with
To everything there is a season, A time for every purpose under heaven…
We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life.
We just completed the Christmas holiday season