Fundraising

Which Is Better – Digital Donors Or Leads?

Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has to do with reaching out and trying to obtain a first gift from users in your target audience. The second involves

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3 Tips For Fundraising On Facebook

It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising. Facebook provides an often-untapped opportunity to reach people who might be interested in your mission and vision. But reaching

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7 Fundraising Metrics Every Nonprofit Should Track

When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS that can objectively show you how well you’re doing. Without these indicators, you are unable to identify areas where you are succeeding and areas that need

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8 Tips For More Effective Email Appeals

Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities that do you not have with a written ask. Unfortunately, the power of the email appeal is rarely realized because they are written with

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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9 Tips For A Compelling Fundraising Letter

9 Tips For A Compelling Fundraising Letter

Over the years of helping nonprofits and ministries raise money, I have learned some essential characteristics of successful fundraising letters to inspire donors to generously respond. Here are nine tips to incorporate in your next fundraising letter to improve response: Use Compelling Opening Lines in the

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Digital Fundraising

One Word For Successful Digital Fundraising

Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective. Once the necessary structure and machinery is in place and a sound strategy is employed, the big thing needed for success is synergy. According to

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Thank You

The Power of a Timely Thank You!

TAKE ONE Let’s suppose you were invited to a wedding of a long-time acquaintance. You are excited for your friends and want to do something nice for them, so you go the extra mile and get them an extraordinary wedding gift. After the wedding, you forget

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You Need WHAT?

I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said,

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