Leadership

A Better Alternative

My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full Time Employees Phil is known for being both provocative and insightful. His television production and consulting experience during the past 30 years give

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The Difference Between a Giver and a Donor

After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of donations to help those in crisis. The number of gifts was of an unprecedented magnitude, forcing the organization to scramble to

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Bringing Donors Back to Life: Engaging Lapsed Donors

One inevitable truth about donors is that they eventually stop giving.  You will have a certain percentage each year who fall into this category.  There are a number of reasons why this happens, including death, change of location, change of focus, disappointment with the organization,

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How Leaders Should Utilize Social Media

There is no question that social media is an invaluable tool to every organization. If you are not communicating with your audience and regularly analyzing and updating your strategy, you are not connecting with your potential audience. Utilizing social media as the leader of an organization

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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Evaluate Your Internal Brand

One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People are a reflection of

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Embrace Your Uniqueness

Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s

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