Marketing Strategy

What Business Are You In?

What Business Are You In?

By: Guest Blogger, Mark Thomas, Managing Director & Executive Producer, CULTIVATE MEDIA* If you meet with the CEO of any successful organization, you’ll no doubt find the best salesman in the whole company. They have to be. If they can’t believe in what they’re doing, then

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Old Blogs, New Tricks

For the past several months, I’ve been looking for a dog. I haven’t had a dog in nearly 20 years, so it’s been a challenging and lengthy process, to say the least. A dear friend of mine has a terrier I absolutely adore. I love his

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7 Tips to Boost Your Online Fundraising Results

The rise of online fundraising has opened up a lot of possibilities for nonprofits. It has become one of the most popular and effective ways for organizations to raise money! Here are some statistics and trends revealing why online fundraising is a “must-have” channel in a

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Billboards 101

I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their message. Beautiful artwork, muted colors, fancy fonts…some of them even look like they were taken directly from the page of a

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Choosing the Right Agency for Public Relations

Public Relations is an important consideration for every non-profit organization. Using an agency for PR can provide additional insights and opportunities to raise awareness, increase engagement, and establish your brand in the hearts and minds of your people. Boutique and specialty agencies have seen their share

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The Shortest Distance Between Two Points

I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the shortest, quickest, or most effective way to reach a goal is often a bit more elusive. Many organizations have wasted considerable

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Out-of-Home is Making a Resurgence

Out-of-Home (OOH) Advertising, most often referring to billboards, is making a resurgence. Once more, those who predicted that traditional advertising methods would no longer be viable due to the latest media opportunities, are being proved wrong. And part of the reason is because OOH is

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Digital Micro-Donations 101

Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more ways to give today than ever before.  Breaking through the noise to reach new potential donors is no small task. Strategies

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A Friendly Pair of Eyes

Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to optimize the potential of the ministry team through leadership training. After

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4 Deadly Branding Mistakes

You’ll never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they

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