For the past several months, I’ve been looking for a dog. I haven’t had a dog in nearly 20 years, so it’s been a challenging and lengthy process, to say the least.
A dear friend of mine has a terrier I absolutely adore. I love his
The holiday season seems to arrive earlier each year! The reason for this is November and December are the two biggest months of the year in sales for businesses and are crucial for the bottom line.
How is your organization preparing to maximize its year-end fundraising
Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s
Fundraising is imperative for a non-profit’s survival – but effective fundraising is critical for growth and profitability!
There are many ways to raise money, but the key is to utilize proven fundraising principles that minimizes your risk of losing money, engages your donor base, and converts
An important part of the branding process is positioning your organization correctly. You can’t begin to communicate effectively until you understand the position your organization holds in the minds of the audience. Effective positioning helps attract customers and donors in the short term and helps
We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take
We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal.
Don’t force it. There’s another
You are planning a big event at your church or media ministry. God has given you an amazing vision for this project and you are excited about what He is going to do through it to reach people who need to hear the saving message
There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow.
Video ads are certainly effective, however they are not always more effective than image-based
A brand is defined in many ways… There was a time when a brand simply referred to a name, slogan, symbol or logo. But in more recent years, a brand has come to be known as what people think of when they think of your