There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence
As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and hyper-targeting. As we enter this “brave new world” of personalized advertising, we’re beginning to see some amazing—and potentially disturbing—things.
Addressable advertising simply means delivering household-specific advertising based
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the
As new technologies emerge and become more mainstream, video viewing audiences are becoming more and more fragmented. What this means is that it is becoming harder and harder to reach a broad audience with your message.
According to a recent Nielsen Total Audience Report, US adults
Television, no matter what platform it is viewed on, is still a significant player in the media landscape. And, I believe the driver behind any television success is programming content.
I was looking at some data recently regarding total number of scripted television shows being produced.
It’s that time of year again when the water-cooler discussions turn to the likes of the latest Hallmark Christmas movies or other assorted opportunities to binge-watch your favorite television shows, old and new.
Binge-watching is a relatively new phenomenon that is quickly becoming a standard way
Media buying is changing. A recently published Nielsen report looked at the changing face of media buying. And while there are some givens that the report brought out, like the fact that digital advertising spending has now eclipsed traditional channels, there are some other insights
Christian media changes lives. It gives people hope. And it gives us direction in our everyday walk. But that is not the only thing that makes Christian media so different from secular media outlets.
The reach and power of Christian media is gaining strength every day.
Over the past few weeks, I have been in several public places that had monitors showing television programming, however the sound was either low or off due to the location. That would not be a problem if the captioning had been turned on. However, not
Public relations is a powerful and invaluable tool in every organization’s promotional tool belt. However, most organizations do not understand the strategic value of a solid PR program and consequently do not enjoy the benefits available from utilizing these important and powerful PR Tools. Many