Is Broadcast TV Dead?

There are many who are saying that the future of broadcast television looks bleak, and even predicting its ensuing death. Yet many others are saying that there is still plenty of life left in broadcast TV, with a few caveats. We have seen a proliferation of


Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate. But have you taken


Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset


How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media. Reporters’ jobs have changed dramatically and as a


Infinity Concepts: A History of Growth

Pittsburgh Business Times recently honored Infinity Concepts as one of the 100 fastest growing businesses in Pittsburgh. This award is based on growth during a period of three years from 2012 through 2014. It does not look like this trend will change anytime soon, as


Infinity Concepts Named to the Pittsburgh 100

The Region's 100 Fastest Growing Companies For more information: Mendy Nestor 724-733-1200 x22 Export, Pa. (August 25, 2015) — Infinity Concepts has been named as one of the Top 100 Fastest Growing Private Companies in the Pittsburgh region by the Pittsburgh Business Times. Infinity Concepts is a faith-based advertising agency


Take a Page from Amazon’s Playbook

I admit, I’m a nerd. Watching 60 Minutes on a Sunday evening is something I’ve done all my life. My parents watched it when I was growing up with our one television set with its three channels, and it’s comforting. Who didn’t find Morley Safer comforting? I digress.


An Epic Christmas: In Every Sense Of The Word

Christmas Cross

Today I received a very special greeting from John David Kudrick, a good friend and a member of our freelance writing team. I was so moved by his eloquent words that I asked him to allow me to share his greeting with you.  Take a moment to read his thoughts – it will enrich your celebration of this Christmas season!  – Mark Dreistadt