Positioning

Evaluate Your Internal Brand

One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People are a reflection of

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You Need WHAT?

I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said,

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7 Tips to Boost Your Online Fundraising Results

The rise of online fundraising has opened up a lot of possibilities for nonprofits. It has become one of the most popular and effective ways for organizations to raise money! Here are some statistics and trends revealing why online fundraising is a “must-have” channel in a

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The Shortest Distance Between Two Points

I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the shortest, quickest, or most effective way to reach a goal is often a bit more elusive. Many organizations have wasted considerable

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Night Shift at the Idea Factory

Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant man and a keen observer of human behavior. He had an astounding work ethic and knew how to inspire his

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Embrace Your Uniqueness

Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s

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