Public Relations

Ethics and Public Relations

For some people, when they hear the term Public Relations, they immediately think unethical liars, propaganda pushers, and truth spinners. These types of accusations plague Public Relations professionals. I am not denying that there are instances when this perception is spot on, but there are

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Public Relations Best Practices in Ministry

An effective Public Relations strategy is vital for all organizations. A solid PR strategy helps an organization to build and maintain both internal and external relationships and establishes and supports a positive public image and reputation. Public Relations is an often overlooked but important and effective

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The Six Principles of Influence

Though written over thirty years ago, Robert Cialdini’s book Influence: The Psychology of Persuasion identifies six psychological principles of influence that are still used by many of us in Public Relations today – whether we realize it or not. We spend much of our time

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The Importance of a Crisis Management Plan

Every organization will at some point be faced with a crisis situation. A crisis is any situation that challenges the reputation of your organization, or clients, donors, or individuals associated with your organization. Whether it is directly or indirectly, your organization’s reaction and response to

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Speechwriting Tips To Wow The Crowd!

Listed among people’s greatest fears is public speaking. You stand in front of a crowd, exposed and vulnerable - all eyes are on you. The spotlights, though sometimes hot and blinding, offer a little comfort because they shield you from potential yawns or glazed-over eyes.

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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Four Public Relations Trends For 2019

‘Tis the season to watch for upcoming trends in 2019 — and public relations is no different, as changes in the media industry continue to transform dramatically. Because of cuts in newsrooms, those of us fighting for space and air time are forced to reevaluate

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Public Relations

What Makes PR On Christian Media So Different?

Christian media changes lives. It gives people hope. And it gives us direction in our everyday walk. But that is not the only thing that makes Christian media so different from secular media outlets. The reach and power of Christian media is gaining strength every day.

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