Public Relations

The Importance of a Crisis Management Plan

Every organization will at some point be faced with a crisis situation. A crisis is any situation that challenges the reputation of your organization, or clients, donors, or individuals associated with your organization. Whether it is directly or indirectly, your organization’s reaction and response to

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Speechwriting Tips To Wow The Crowd!

Listed among people’s greatest fears is public speaking. You stand in front of a crowd, exposed and vulnerable - all eyes are on you. The spotlights, though sometimes hot and blinding, offer a little comfort because they shield you from potential yawns or glazed-over eyes.

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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Four Public Relations Trends For 2019

‘Tis the season to watch for upcoming trends in 2019 — and public relations is no different, as changes in the media industry continue to transform dramatically. Because of cuts in newsrooms, those of us fighting for space and air time are forced to reevaluate

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Public Relations

What Makes PR On Christian Media So Different?

Christian media changes lives. It gives people hope. And it gives us direction in our everyday walk. But that is not the only thing that makes Christian media so different from secular media outlets. The reach and power of Christian media is gaining strength every day.

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Embrace Your Uniqueness

Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s

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Knowledge is Power…and Influence!

In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask yourself why you should add your voice to the already crowded marketplace with another thought… The answer is because YOUR INSIGHT IS

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A Friendly Pair of Eyes

Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to optimize the potential of the ministry team through leadership training. After

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Find Your Own Yard Sign

We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take

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