Strategy

You Need WHAT?

I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said,

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The Difference Between a Plan and a Strategy

These two terms, often used interchangeably are far from the same … Each is a completely different concept. The Plan A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is

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