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Giving Your Old Content a New Life

One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As PR professionals, we sometimes are able to sit back, let our minds wander, and allow a new way

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Lessons From a Backup Goaltender

Lessons From a Backup Goaltender

The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run. Even those of you who are hockey fans, however, may not likely

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Direct Mail Is Alive & Well: How to Make Yours More Effective

Has the time come for direct mail to ride off into the sunset? Social media experts and digital marketers would like you to believe that direct mail has gone the way of the dinosaurs. But don’t be deceived by these false claims about the relevance of direct mail in today’s

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Website Launch Plan: Redirects

You’ve been through the stages of excitement about a new website project- spending countless hours organizing the content, writing engaging copy, and putting it all together in a beautiful design. Now that the launch date is finally in sight, it is time to step back

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Be a positive contributor to your team!

How well do you play with others? Team sports show how a group of players working together can achieve much more than one player working alone. Every teammate knows what they need to do to win the game. They rely on each other and move

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Infinity Concepts Presents Cartooning

Hi everyone! W e at Infinity Concepts are excited to announce custom cartooning as the latest addition to our line of creative services.

We’re energized about this new venture because of all the benefits that cartoons bring to the table.  They present a handy and fun way to reach and connect with people.  They can inspire, motivate, entertain, and

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Making Better Media Decisions

“Media has become a critical tool for ministry in today’s culture. Whether you are utilizing traditional media like television, radio, or print; or more interactive media like web, email, social media, streaming video; it is important to choose the right media based on your objectives, and it is important to

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