Public Relations has the ability to fundamentally shift how your organization is perceived. Infinity Concepts can increase your exposure through Earned, Paid, Owned, and Shared media. Whenever you have something worth talking about, Public Relations invites the world to be part of the conversation.
Often overlooked and underappreciated by nonprofit organizations, public relations is one of the most powerful ways to communicate your brand, build brand affinity, generate significant goodwill, and even boost donor acquisition. Through proven strategies, effective communication, and pivotal media relationships, Infinity Concepts will help you deliver a message that resonates with your target audience.
We recommend a three-pronged approach to public relations:
Media Relations – Infinity Concepts will work with your team to develop a comprehensive media relations program that includes interviews, press releases, traditional media, social media, and targeted campaigns. We also provide scanning and measurement to determine the effectiveness of the campaign.
Thought Leadership – Increase understanding of your products and services through earned media by securing interviews, writing content, and engaging social media on multiple levels.
Special Events – Expand awareness and increase engagement with your organization through participation in and/or sponsorships of special events.
This three-pronged approach leverages all of your content and information assets to make your organization an important voice in the Christian community.
It is not a matter of “if” but “when” your organization will face a crisis. Many organizations are unprepared for crisis and in the heat of the moment make poor communication decisions.
Infinity Concepts will help you prepare crisis communication strategies in advance. When the inevitable day arrives, we will walk with you step-by-step through the crisis to ensure the best possible outcome.”
Let Infinity Concepts PR Services tell your story the right way to the right people at the right time.